About Us

About Us
Our Story: Born from a Passion for Authentic Style

Archetype was founded on a simple belief: that clothing should be a source of confidence, comfort, and self-expression. We saw a gap between fleeting fast fashion and inaccessible luxury—and set out to create a destination for discerning women who value timeless design, intentional details, and impeccable quality. Our collection is curated for the modern woman who writes her own story, and we are honored to outfit her for every chapter.

Our Ethos: Style with Substance

We are committed to a more thoughtful approach to fashion. This means moving beyond trends to offer pieces that are both beautiful and built to last. We prioritize natural, breathable fabrics that feel as good as they look, and craftsmanship that stands the test of time. We believe in creating a versatile wardrobe where every item has a purpose and inspires endless combinations.

Our Craft: The Details That Define Us

Quality is the foundation of everything we do. Each garment is meticulously selected or designed with consideration for its cut, fabric, and versatility. We partner with artisans and producers who share our commitment to ethical practices and excellence, ensuring that our pieces are not only stylish but also responsibly made. From the precision of a seam to the selection of a unique button, we obsess over the details so you can enjoy effortless elegance.

Our Promise: A Curated Experience

Archetype is more than a store; it is your personal style resource. We strive to make building a conscious and chic wardrobe an inspiring and seamless experience. Our team is dedicated to providing exceptional service, from offering thoughtful styling advice to ensuring a flawless journey from your cart to your closet.

Join Our Community

Thank you for visiting. We invite you to explore our collection and discover the pieces that will become the foundation of your unique style.